Personal Narrative

I’ve spent the last decade turning “What if?” into “Done and delivered.”
 From early-stage scrappiness to board-level strategy, I help B2B and SaaS companies in Saudi Arabia and Egypt hit growth numbers that actually move the P&L.

At WideBot and later Hulul I steered go-to-market plays that took user counts from 0 → 5 000+ and lifted revenue 150 %—all while keeping acquisition costs sane. My formula is equal parts data discipline, sharp positioning, and a knack for simplifying AI so decision-makers see business value, not buzzwords.

Today I partner with founders and CMOs who need that same mix: a strategist who can architect the roadmap and jump into the trenches to ship it.