Put the Numbers to Work

Growth Isn’t Magic—It’s Math.
I make the numbers add up.

B2B growth marketing strategist driving double-digit ARR in Saudi Arabia, Egypt, and beyond.

Driving B2B & SaaS Growth Across MENA.

Book a 30-Minute Growth Audit
📊 10+
years turning dashboards into bottom-line dollars
💰 $10 M+
performance spend managed, 5× average ROI
🚀 25+
startups scaled across MENA—SaaS, fintech, AI, you name it
📈 300%
user-base jumps delivered (yep, there’s a case study)
📊 10+
years turning dashboards into bottom-line dollars
💰 $10 M+
performance spend managed, 5× average ROI
🚀 25+
startups scaled across MENA—SaaS, fintech, AI, you name it
📈 300%
user-base jumps delivered (yep, there’s a case study)

Meet
Mahmoud El-Essawi

I build revenue machines.

From my first data pull at startups in 2015 to running $10 M ad spend for breakout SaaS stars, I’ve treated marketing as a numbers game with a human twist. Only makes data-driven decisions.

My Super-Power

Translating messy, multi-channel data into one crisp growth plan the C-suite actually understands and the team can execute.

More about me

Career Highlights

2015

Startups environment

26% Growth rate on sales and new acquisitions with less than 1 year.

2019

Regional Tech Firm

Doubled online revenue; first taste of SaaS funnels.

2020

SaaS Scale-up

Head of Growth - 300 % user lift, 3 GCC markets opened.

2022

Performance Marketing Instructor

Teaching people B2B marketing strategies, and how they scale up business while maintaining the budget.

2023

AI Giants

VP of Marketing  - Working with AI giants in MENA, building best AI solutions for Governments and Enterprises.

2024+

Fractional CMO

On-call growth partner to founders who hate wasted CAC.

Trusted by

Book a Growth Audit

Values on the Table

Brutal Clarity

If a tactic won’t move the metric, it’s gone.

Local Taste > Copy & Paste

Saudi & Egyptian buyer psychology built in.

Learn Faster

Test, iterate, automate—then scale hard.

Let’s Talk Numbers

Explore Services

Each engagement ends with a Next-90-Day Scorecard - so you see impact, not “activity.”

Fractional CMO

Dive into our curated selection of articles.

+35 % pipeline velocity

Growth Audit

14-day deep dive, full-funnel teardown, quick-win playbook

≤30 % CAC in 90 days

Performance Marketing

Google Ads, Meta Ads, TikTok Ads, and LinkedIn campaigns

2-3× upsell rate

Speaking & Workshops

Keynotes, private team sprints, investor briefings

Teams leave with a playbook and action plans

Explore Our Success Stories

Discover how we drive growth for our clients.

Saudi SaaS—Enterprise Breakthrough

Problem
Great product, zero enterprise traction.
Move
ICP re-definition + LinkedIn ABM + AI lead scoring.
Result
+40%
MRR
-30%
CAC
in six months.
Result
-25%
CPA
x3
New Signups
in four months.

Egyptian Fintech—Cost-Per-Acquisition Free-Fall

Problem
Bloated ad rows, thin conversions.
Move
Channel rebalance, creative rewrites, funnel A/B every 14 days.

Saudi Enterprise—AI Marketing Makeover

Problem
Siloed data, one-size-fits-none campaigns.
Move
Data lake + segmentation AI + personalised nurture.
Result
+50%
Engagement
x3
Marketing ROI
in a year.

Insights to Elevate Growth

I write the field notes I wish I’d had ten years ago—zero fluff, all numbers. Bookmark for twice-monthly deep dives.

Blog

The Future of CMS Systems in the MENA Region

A deep look for one of the fastest growing market in the world.
Cooking and Recipes

Improving CMS Performance

Strategies to enhance the performance of your CMS.
Cooking and Recipes

Customizing Your CMS

Tips for personalizing your CMS experience.
Blog

CMS Trends to Watch in 2023

Latest trends in Content Management Systems.
Cooking and Recipes

Optimizing Your CMS for SEO

How to enhance your CMS for better SEO.
Explore The Blog

Voices of Experience

What people are saying about me.

Are you heard about "Hungry for success" before? No, one can bit his ambition. He's so good at performance marketing, Specially in analysis and reporting, one of the best in the market of GADS.What else needs to work with him? Nothing, then, start with him now
Karim El-Sharif
Co-Founder & Performence Marketing Director
Mahmoud was a great leader & manager, we worked together in the same team for almost 1 year. He is very good with team work & he is such a talented performance marketeer. Mahmoud is so confident with his great knowledge. It was a pleasure working with you Mahmoud.
Pakinam Galal
Comms Executive MENA
If you looking for Growth marketing Manager Mahmoud will be your Right guy
Sara Faisal
Head of Commercial

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